Website's twentieth birthday
06 October 2017
In 1997, Thorite launched its first commerce-based website. Since then, the site has been redesigned three times with each redesign featuring more help sections, products and news items than the previous version. The latest offering is a full e-commerce site. Thorite believes this contains the largest selection of pneumatic products of any site in the UK and possibly Europe.
To make full use of the site, customers must register as account holders. Once registered, they can purchase products on account for delivery the following working day, and securely view their account.
Through an FAQ drop-down, visitors can get help on a variety of pneumatics-related issues and if the answer isn’t there, an on-line expert is available. Account holders also have access to special offers and promotions which are changed regularly.
As marketing and engineering director, Ross Gowler is responsible for the Thorite website: “Over the past 20 years, as many of our customers will confirm, there have been some huge changes to the appearance and usefulness of the Thorite website and, like every major e-commerce site, it is always evolving. We have nearly 300 suppliers and every time a new product is launched, we include it on the web-site. The website takes a lot of resources to keep current but, as with our network of 11 Service Centres, it is part of what Thorite is all about.”