D-Drill Daughter Takes the Lead
September 16th 2008 Julie White, daughter of diamond drilling pioneer Peter White, has completed the management buy out procedure to take over from her father; making her a formidable female leader in a man’s world.
As Peter White retires, Julie accepts with relish, the role of D-Drill (Master Drillers) Ltd and Superfloor Ltd Group Managing Director. She told us, “My dad put diamond drilling on the map taking the D-Drill company to 40 years of uninterrupted business – a unique achievement in this industry. He has promoted best drilling practice and has driven up industry standards as president of the Drilling and Sawing Association in the UK and as a prominent member of the Concrete Drilling and Sawing Association of America and Europe. His business and reputation was built from scratch and I will step into these shoes and continue the pursuit of excellence whilst adding my own stamp of course.”
This is said with a twinkle in her eye - Julie’s name is already known in the business and her reputation for getting things done follows her at every turn. “I’m very aware that I am a woman making headway in a man’s world. This just makes me work harder and smarter.”
Julie took the decision to restructure the company to ensure that they are as tightly organised as possible. “Our business is polarising with much larger customers than in past years. Customers know that we take responsibility for Health & Safety issues to the highest degree. We are a good company doing a good job. Customers know they are getting a partner with the same high standards as themselves.”
It appears that D-Drill’s management and reorganisation is a strong asset in a competitive environment. Julie graduated from business school in 1989 and introduced a specialist floor preparation service, Superfloor UK Ltd., to the group’s portfolio. Like her father, Julie was immediately ‘hands on’, carrying out her first contracts herself.
To add to the strong team, a new Operations Director, Alan Rogers has been brought on board because of his logistical expertise. Alan said, “I have worked in the Automotive industry for 25 years which is entirely dependent on structured logistical planning at every stage of the car making process. I will adapt these processes to make D-Drill highly organised to suit the procedural expectations of large businesses.”
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