Rebranding explained
May 1st 2009 Rebranding during a recession is not
top of most companies' list of
priorities. However, Ashtead
Technology says it is thriving in the
current market conditions and has
launched a new
catalogue
encompassing its new
brand to emphasise
the company's key
areas of expertise.
The catalogue
features latest
technologies for remote
visual inspection, environmental
monitoring and non-destructive
testing with applications in most
industries. Incorporating a globe and
the human eye, the new logo
emphasises both the global nature of
Ashtead Technology and its expertise
in supplying instruments for
inspecting, testing and monitoring.
Andy Doggett, MD explains: "The
current economic downturn places a
greater responsibility on rental
companies such as Ashtead
Technology because our
customers, in common
with almost all
businesses, need to
reduce capital
expenditure and renting
provides them with the
opportunity to do so
without sacrificing capability or
projects. The catalogue will help
customers find the instruments they
need as well as remind them that we
are here to help." More articles from Ashstead Technology: | 
