From 1st April 2015, the company will re-energise TCM as a European dealer brand. The forklift manufacturer is responding to the prolonged high demand for TCM equipment from the European market. TCM forklifts will be available initially in Great Britain and will gradually be introduced in other countries.

Sales will be exclusively through the network of dealers and distributors. Primary objectives of the multi-brand strategy are broader market coverage and the development of new target groups.

“In 2013, we integrated the high-volume TCM brand into the UniCarriers Corporation. Because of its high recognition and the great confidence of customers in TCM equipment, we have now decided to revive the name in Europe as a dealer brand,” says Nobuo Yoh, CEO and president of UniCarriers Europe.