TCM is the dealer-driven brand within the UniCarrier group, designed to offer localised service and support with reach-back into a global organisation for access to world-class resources and technology.

Graham Jones, TCM dealer development director, said: “We have a strong dealer network, which we continue to support and build upon to extend coverage across the UK. We’ll be working to give them more opportunities with the backing of a global organisation and access to greater value, such as the aftermarket, technical support, warranty, parts, factory training and marketing. We have a proven formula for growth, based on flexibility – dealers will have all the tools they need to provide excellent service and first class products.”

As the UK is seeing a continuing uplift in demand for forklifts, TCM through its distributor network will offer a full range of products from diesel, electric and LPG counter-balanced trucks to reach trucks, stackers and VNAs.

Dealers heard senior UK and European directors outline a deliberate strategy to provide a completely new forklift offer to the UK market, with sales and support channelled entirely through a comprehensive dealer network. Its core promise being a value-based proposition, providing a wide range of German-built, EU specification products that offer excellent value and low cost of ownership.

Dealers will offer a highly experienced service and parts network that has access to a global technical and product development resource. The summit announced a major advertising and promotion campaign to build brand recognition and to support targeted sales growth through closely aligned local and national marketing initiatives.