Franchised connector-assembly
specialist, PEI-Genesis, has carried
out a major upgrade of its website
and introduced a personalisation
facility called MyPEI, which enables
customers to shop online and gives
access to additional features.

Since PEI-Genesis holds its
inventory as component parts and
assembles connectors to order, the
company needed to be able to present
a real-time list of the finished
products that can be built from those
components and then integrate that
into its back-end systems.

“This level of integration required
a huge investment of time and
money,” said Russ Dorwart, president
and COO of PEI-Genesis. “But we
have accomplished it, and MyPEI now
offers customers over 3 million
connectors that we can build and ship
within 48 hours.”