Georg Kassek assumes responsibility for the key sales region of Germany, Austria, Switzerland and Hungary as senior director sales DACH-HU.

Meanwhile, as director sales management office, Indrajit Rana will be responsible for further developing the global sales strategy and optimising sales processes. Both took up their new roles on 1 November 2026.

Kassek brings more than 20 years of international B2B sales experience. During his career, he has been responsible for sales strategy and business development in the German market, led cross-functional teams and managed strategic key accounts. He has also gained extensive experience in marketing technical solutions for the manufacturing industry.

At MAPAL, Kassek will drive the transformation of the DACH-HU sales organisation. His key priorities include the strategic development of sales across the DACH-HU region, the identification of additional market opportunities and the expansion of the solutions and partner business. He will also further develop structures and processes to sustainably strengthen customer focus and sales performance.

Indrajit Rana, director sales management office at MAPAL

Rana has 22 years of international experience in sales, customer experience and market intelligence in the B2B environment. His career spans various industries, including industrial manufacturing, automotive and medical technology. His work to date has focused primarily on sales excellence, customer orientation and market analysis.

In his new role, Rana will advance MAPAL’s global sales strategy and global sales processes, embed continuous improvement and play a key role in shaping the future sales organisation. The aim is to increase market proximity and responsiveness while improving internal efficiency.

mapal.com