While research from The Department
of Energy & Climate Change shows
that the general public are positive
about renewable energy, another study
finds that it’s becoming clear that
there are potential business benefits to
be derived from a greener approach.

The Government research reports that
four in five people (79%) said they
supported renewable energy for
providing our electricity, fuel and
heat, with 28% strongly supportive.

Just 4% opposed renewable energy.

The report comes as findings from a
recent Attitudes to UK Industry Study
show businesses that invest in
renewable energy can benefit.

The Attitudes to UK industry
Study shows that consumers urge
businesses to wear their ‘green
credentials’ with pride – some 70% feel
that a ‘badge’ should be awarded to
companies that use cleaner and more
renewable sources of energy. And,
with 41% of consumers trusting
companies that invest in renewable
energy more than those that don’t,
brands which invest more heavily in
promoting their ‘green credentials’
would gain the trust of potential
investors too – as 19% of adults has
invested in shares and would see a
company’s interest in renewable energy
as a factor in investment decisions.

Three in four UK adults believe
businesses should explore the most
environmentally friendly way of
producing or using energy before
using those which are less so.

The Attitudes to UK Industry
report, which was conducted among
2013 adults by Populus and sponsored
by industrial marketing and PR
company CadenceFisher, also found
that there are many consumers who
fully accept the financial implications
of greener credentials with more than
one in three adults willing to pay a
little more for goods and services if
the supplier was known to be
investing the extra into more
sustainable sources of energy.