Whyte & Mackay wanted to improve the quality and legibility provided by its coders. Two units were needed, one to print on paper labels on a wet glue labeller at speeds of up to 100 bottles per minutes (bpm) and one to code on both glass and self adhesive paper at 340bpm.

Allen provided a mix of systems, including the 10 watt, compact iCON non-contact laser coder and the 30 watt, high speed S3030PLUS SHS laser incorporating a split-head system for use where access was difficult.