This will enable a raft of industrial and scientific engineers – from industries as diverse as manufacturing,  industrial biotechnology,  automotive  and bioinformatics to name a few – to work collaboratively with academic specialists from the University’s Science and Engineering schools to bring a fresh perspective to Modelling and Simulation across a broad range of engineering management disciplines and processes. high value manufacturing

The use of Modelling and Simulation is becoming increasingly important across all industries due to the need to reduce costs and minimise waste. This focus on Modelling and Simulation will help to identify ways of examining and testing various scenarios by translating a myriad of business problems which academic scientists and engineering specialists can relate to, therefore pinpointing where improvements can be made using the very latest Modelling and Simulation techniques.

Modelling is a tool used when a system is too complex, too costly or too vast to measure, whilst Simulation technology has long been included in the body of knowledge of engineering management. Modelling and Simulation has already helped to reduce costs and increased the quality of products and systems.

The University, through its commercialisation arm Edinburgh Research and Innovation (ERI), has become the first higher academic institute outside Scandinavia to be approved as hosts for AIMday – a collaborative knowledge exchange initiative which began life at Uppsala University in Sweden – giving companies access to academic specialists capable of identifying solutions to specific issues they are facing.

AIMday’s objective is to give academics valuable insights into what kind of issues companies are having difficulties with and how these might relate to their own research. By working collaboratively on real life industry challenges, fresh understanding and perspectives can be brought to company strategic objectives.

Ian Sharp, commercial relations manager at Edinburgh Research and Innovation (ERI), University of Edinburgh commented: “Businesses can often face what they might perceive as insurmountable challenges to get a product or service to the next stage of its evolution. AIMday, with its focus of Modelling and Simulation, will be ideally suited for many businesses hoping to seek an academic partner with the pedigree to work through a range of options for testing and experimenting with potential improvements.”

Further details and registration can be found athttp://aimday.se/modelling-simulation/