The Carbon Trust has launched an
international award for water
reduction to catalyse business action
on measuring, managing and
reducing water use. It
expacts that this will
fundamentally change
businesses’ sustainability
benchmarks and the way
they are viewed by investors,
stakeholders and customers.

According to the Carbon Trust
and a number of business pioneers in
water management, water is the new
frontier in the battle against climate
change and the devastating impact of
depleting resources. The Carbon
Trust is using this platform to urge
businesses to reduce their water
consumption as a matter of urgency.

Tom Delay, CE, said: “Addressing
water use within a business has, until
now, not been high on the agenda for
many businesses. However, the harsh
realities of future water scarcity mean
this needs to change and
fast. We’ve launched the
Water Standard to help
companies monitor and
manage their water use and
build resource efficiency into future
business plans. We know from our
experience helping companies
manage carbon reduction that a
stringent approach to use of
resources can lead to commercial
opportunities and thriving
businesses, particularly for those
who take the lead and set the
benchmark for others to follow.”