AEDs on standby at Rugby Union World Cup venues

Martek Lifecare has been awarded a contract to supply Lifeline VIEW automated external defibrillators (AEDs) to every Rugby Union World Cup 2015 venue. This lifesaving device is said to be so simple to use that even an untrained bystander can perform a rescue.

The Lifeline VIEW includes a full-colour video screen that provides instructions for each step of a rescue. Alongside vocal instructions, the visual element means the AED can be used quickly and easily even in busy and noisy environments.

The purpose of an AED is to save someone suffering sudden cardiac arrest (SCA). This affects six million people worldwide every year – that’s one life every two minutes. It can affect anyone, at any time – including healthy athletes and sports fans.

Steve Coulson, director and founder of Martek Lifecare, comments: “Martek Lifecare is proud to be supporting such a significant sporting event with our lifesaving defibrillators and we applaud the Rugby Union for recognising the importance of protecting the safety of both players and spectators during this huge event.”

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