In the space of less than a year, a
second international design prize has
been awarded to Crown’s new WT
3000 Series of pallet trucks. The
truck received the IDEA Gold Award
2011 in the Commercial and
Industrial Products category.

Exceptional industrial design is
intelligent, innovative and successful.

To achieve this kind of excellence,
the function, value and appearance
of products and systems must be
optimised for the mutual benefit of
both user and manufacturer. This is
how the Industrial Designers Society
of America defines industrial design
and their definition highlights the
high standard in design and
development which capital
equipment must satisfy.

In 2011 the WT 3000 Series of
pallet trucks collected an IDEA Gold
Award. The truck’s engineering and
ergonomics were key factors which
prompted the jury to award the prize.

The WT 3000 has been designed to
withstand demanding conditions in
warehouses and loading bays. Its
robustness and operator-friendly
design were acknowledged earlier
this year when the WT 3000 received
its iF Product Design Award 2011.