It can handle labels as wide as 21 cm (8.25”) and as small as 19 mm (0.75”). This latest addition can print a 10.16 cm x 7.62 cm (4” x 3”) label with 50 % coverage in just three seconds. In addition, ink costs are said to be the lowest ever from Primera. This is due to a new, ultra-high capacity ink cartridge.

Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other speciality and gourmet foods. The printer is also ideal for manufacturing, laboratory, security, government, retail and a wide variety of other markets.