Elmdale Group, an ESAB distributor
and one of the UK’s largest
independent welding equipment
distributors, has acquired Brook
Alloys, a welding and tool supplier
based in Norwich. This acquisition
reinforces Elmdale’s geographical
presence in East Anglia and opens
new potential markets for the Group.

Formed in 1982, Brook Alloys
services the needs of local industry
in East Anglia with its van deliveries
to farms, local garages, workshops
and other smaller organisations
involved in welding, repairs and
metal fabrication. Additionally, it has
a customer base of medium to large
fabricators.

A fleet of vans provide customers
with a one stop shop for welding
equipment, tools, personal protec tion
and safety products. In addition,
Elmdale Plant Hire has launched an
exclusive range of Sabre Welding
Gases that will be available through
the Brook Alloys delivery service.