The fundraising initiative brings together all of Toyota’s UK businesses with a combined workforce of more than 10,000 people. All money raised will be used by Comic Relief to support projects helping transform the lives of people in the UK and Africa.

Every Toyota business, employee and retail partner in the UK will be breaking out into their local communities and doing a whole host of fun and challenging things for money to reach their ambition of raising one million pounds for Red Nose Day 2015.

Tony Wallis, sales and marketing director for Toyota Material Handling UK says, “We are delighted to bring the Toyota family together in the UK to support this great charity.  Together we will be working hard to raise as much money as possible, spread the word about the great work of the Comic Relief charity and have a huge amount of fun on the way”.

Toyota will also be helping boost the total raised for Comic Relief by selling the official red noses for vehicles, exclusively through Toyota companies and its dealer network. These noses are available for any make or model vehicle and can be purchased for £5, with all £5 being donated to Comic Relief.

Wallis adds “At Toyota Material Handling UK, we have challenged all of our sales, after-sales and support teams to raise money through the sale of car noses, but also by having some fun in the centres.  It is a great opportunity to work together as a team whilst contributing to these fantastic projects. We are also hoping that anyone reading this article joins us by buying a vehicle red nose or making a donation of any kind to our giving site – it’s a time when everyone associated with logistics and supply can help us to show what a fantastic industry we have”