ABB has appointed Neil
Ritchie to head its low voltage
AC drives sales business in
the UK. He replaces Steve
Ruddell who, after 10 years in
the role, has moved into a
global position within ABB.

Ritchie will be based in
Daresbury and report to
Chris Withey, who has taken
over Ruddell’s other role as
local division manager for
discrete automation and
motion, UK.

Ritchie says: “I’m looking
forward to running the UK
drives business at what is an
exciting time for drives
generally.We have new low
voltage drives based on a
common architecture as well
as a push into micro-drive
applications.We also have an
extensive motion control
portfolio which helps us
secure markets and offer a
complete portfolio. Underpinning
this will be a
concerted effort to build on
our life cycle services while
ensuring we improve
customer responsiveness.”