More workwear
Workwear brand, Dickies, has
refurbished its Junction 32 store in
Castleford. The refit gives the
company the opportunity to create a
concept store environment,
showcasing a wider product range.

Workwear brand, Dickies, has
refurbished its Junction 32 store in
Castleford. The refit gives the
company the opportunity to create a
concept store environment,
showcasing a wider product range.
Maurice Morton, sales and
marketing director, says: “Being a
very busy shop, some of our fittings
and the floor plan had become a
little tired. We decided we could add
30% more floor space by taking out
four changing rooms, reducing the
stock room and removing a passage.”
Large storage cupboards with bold
graphics have been added for the
footwear section and there are new
changing rooms, new counter, new
graphics and a video screen loaded
with various Dickies videos offers.
IPE publishes a weekly eNewsletter, delivering a carefully chosen selection of the latest stories straight to your inbox.
Subscribe here

