The company launched its new identity and company structure, which includes a general handling division alongside its established specialised handling offerings.

Tony Rooney, a Cooper director, explains that the general handling division was formed following the recent acquisition of Samuk Lift Trucks.

He says: “Samuk is to be marketed through a national dealer network and many visitors to the Cooper stand expressed an interest in joining us in this exciting opportunity. The plan is to further develop the network over the next three months.”

As well as displaying the Samuk trucks, the Cooper stand featured specialist equipment as the company continues to supply heavy lift trucks and container handlers from Konecranes. A range of specialist cranes from Mantsinen were also featured as part of a video display on the stand.