SATO has successfully implemented
its label printing solutions into
German toy giant, Simba Dickie’s
operations. SATO was selected after
a rigorous process on the strength of
its printers’ seamless integration into
the SAP system. This made it
possible to integrate Simba Dickie’s
label printing operations into its
supply chain processes through
rapid, cost-effective development
and deployment.

Ralf Dirk Gentsch, head of
logistics at Simba Dickie and leader
of the SAP project, said: “After
several positive experiences with
SATO label printers, the decision
was easy. Since the beginning of
2009, approximately 60 SATO
GL408e have been installed in the
German production and logistics
centres of the Simba Dickie Group.”