Strategic partnership

Softstart UK has formed a strategic
alliance with Delta Electronics,
which combines Delta’s leading
automation products with Softstart’s
dedicated team of specialist
engineers.

Softstart UK has formed a strategic
alliance with Delta Electronics,
which combines Delta’s leading
automation products with Softstart’s
dedicated team of specialist
engineers.

The partnership will see Softstart
take on the sales and engineering
support for the full portfolio of Delta
Electronics products in the UK,
catering for markets as diverse as
textiles, and food and beverage,
water and wastewater, processing,
marine and offshore, mining and
minerals, cement and discrete parts
manufacture.

Delta offers one of the most
comprehensive ranges of drives,
motion and control products, along
with associated technologies
including switching power supplies,
power management products,
components, visual displays,
networking products and complete
automation solutions.

Discussing Delta, Stuart Harvey,
MD of Softstart says: “The company
is probably the world’s biggest
manufacturer of variable speed
drives by volume, with innovative
new designs emerging constantly to
keep products at the cutting edge of
technology. In addition, Delta’s
researchers have pushed the
boundaries of HMI technology to
develop wide screen formats while at
the same time reducing unit costs.”

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