TSC Auto ID acquires Bluebird to strengthen its global auto ID leadership and expand its mobile solutions

The collaboration marks a strategic move by TSC to advance its global position and broaden its product portfolio. 

"By offering Bluebird’s award-winning mobile computers and data capture solutions alongside our own robust printing technologies, we shall be able to offer customers more comprehensive solutions. The demand for seamless input and output devices continues to grow and our vision is to deliver integrated, efficient solutions to meet evolving needs and enhance overall customer experience," said Vincent Chen, president of TSC Auto ID. 

"Following the acquisition, Mr. Jinoh Kim will continue his strong leadership of Bluebird but as its CEO," Chen added. "His appointment as CEO ensures continuity and leverages his expertise at driving Bluebird's growth within the TSC Auto ID family."

Bluebird has a particulalry strong presence in retail and healthcare, and brings exceptional design and development expertise in mobile computing. The collaboration between TSCand Bluebird holds promise not just for stakeholders of each company but also for their propsects and customers across many sectors.

"TSC’s reputation for excellence and innovation, along with its focus on global expansion, makes it an ideal partner for us. By joining forces, we are uniquely positioned to serve our shared markets and customers more effectively. This collaboration allows us to be more competitive and deliver greater value through a wider suite of integrated products and services," stated Kim.

TSC and Bluebird will leverage each other’s strengths and develop product offerings,with the intention of becoming leaders in integrated Auto ID solutions and services. Post-acquisition, Bluebird will continue its independent operations with TSC helping optimise its management system, and creating synergies through product roadmap integration, technical support, and joint sales and marketing initiatives. 

Discover more about TSC at https://emea.tscprinters.com/en and Bluebird at https://www.bluebirdcorp.com