The surveyor at regulator, the Civil Aviation Authority (CAA), King oversees aircraft engineering organisations and licensed personnel. He also serves with the CAA’s Shadow Board, is a Governor with a local primary school and a mentor with the Social Mobility Foundation.  

"I am delighted to welcome Alex to the Trustee Board of EngineeringUK. He brings refreshing perspectives on the experiences of young people considering STEM careers, on risk governance and public accountability as well as expertise in engineering," said EngineeringUK chair, Iain Conn. 

"I and the Board look forward to working with him to support EngineeringUK as we deliver on our mission to inspire young people from all backgrounds to pursue engineering and technology careers." 

King said, "I’m honoured to join EngineeringUK as a Trustee. Their commitment to inspiring the next generation of young people into engineering and technology careers, particularly those from underrepresented backgrounds, aligns closely with my own values. I look forward to supporting the Board and contributing to their important mission." 

www.engineeringuk.com 

IN AN increasingly competitive industrial market, businesses face the daunting challenge of effectively showcasing products that are too large, too complex, or too bespoke to present through traditional marketing methods. Historically, industrial manufacturers have relied on physical demonstrations or printed documentation to communicate product specifications and benefits. However, these traditional methods, like paper brochures, static PDFs, or even professionally produced videos, often fall drastically short when trying to capture the sheer scale, complexity, or customisation potential of industrial machinery and equipment.

Consider the difficulties encountered when marketing products that operate underground, undersea, machinery weighing several tonnes, or equipment used in hazardous or highly regulated industries such as medical, pharmaceutical or defence. These products represent a significant challenge for traditional marketing tools, which cannot adequately convey the intricacies or real-world applications crucial for customer comprehension and confidence.

The rise of virtual showrooms and interactive 3D environments is transforming this significant marketing obstacle into a powerful, competitive advantage for the brands that embrace the technology. By creating photorealistic 3D digital twins of machinery and equipment, businesses can now offer an immersive experience, enabling customers to explore, interact with, and visualise products in hyper-realistic virtual settings. This shift from static to dynamic and interactive marketing profoundly enhances customer engagement and significantly streamlines the sales process.

One of the core advantages of virtual showrooms lies in their unparalleled ability to simplify complex product presentations. Technical complexity is a fundamental characteristic of industrial manufacturing, making it inherently challenging for customers to fully grasp the nuances of machinery through conventional materials. In contrast, virtual 3D environments allow prospective buyers to interact directly with the products, explore components externally and internally, grasp the operational mechanics and explore customisation. 

Neil Potter, head of marketing at Warehouse Safety Solutions, and an early adopter of the MARTECH3D platform, offered his approach. “The idea was to create a virtual experience centre for our customers to enter, and be fully immersed in to the environment of everything that we offer from products through to solutions.” Expanding from an initial showroom to then include a warehouse, external expo areas, and a training academy. Potter added “This solution has helped us enormously to highlight all of our information in a very clear and simple way.”

Instant customisation

Interactive exploration significantly enhances comprehension in any sector, and in large, complex machinery, it helps build buyer confidence through direct, hands-on interaction. This is particularly true of bespoke customer configurations specific to an industry or process. Traditionally, configuring large-scale industrial machinery involves lengthy consultations, countless revisions, and extended periods of uncertainty and indecision. Virtual showrooms can revolutionise this process by enabling immediate, real-time adaption and changes to the 3D models. Customers can instantly visualise alternative configurations and clearly see how each adjustment impacts functionality or integration with their existing systems. 

Such immediate feedback dramatically accelerates decision-making, shortens sales cycles and reduces customer and vendor costs.

For sensitive sectors, virtual presentations can also circumvent security and regulatory concerns commonly associated with sensitive or restricted operational environments such as defence, biotech and pharma. The ability to virtually adapt and configure prospective machinery in real time to meet these specific and/or NDA requirements reduces the back-and-forth, minimises the time between meetings and ensures tighter IP security.

In open or prospecting environments, such as trade shows, websites and digital marketing, the virtual showroom is sure to start the conversation. Being able to demonstrate complex machinery, showroomed in a curated virtual environment in real-time, perhaps even without sales assistance, offers a similar uplift in engagement to that of video over a static presentation - up to 1200%. Virtual showrooms also provide a greater sense of realism and authenticity, leading to improved trust metrics of up to 75% higher than traditional B2B presentations and reduced decision time for significant B2B sales. 

Given that over 70% of industrial buyers watch product videos during their research phase, and 90% of them say video is instrumental in their purchase decisions - how much more would a virtual showroom push that dial?

Expansions

Cloud-based virtual showroom systems with real-time access offer a unique selling proposition, but their greatest asset (particularly if your competitor is using a similar system) is their flexibility. From product updates to complete showroom makeover is relatively straightforward, enabling ‘nice to have’ touches such as branding virtual products or areas of the showroom for specific customer presentations. This can be extended after the sale to staff training sessions and onboarding, replacing complex manuals with immersive virtual training that demonstrates product operation or maintenance in a hands-on way.

Adding Augmented Reality (AR) integration within virtual showrooms further expands their potential. AR empowers potential customers to seamlessly blend digital product models with real-world operational environments. An engineer or factory manager can virtually position a new piece of equipment within their facility using only their smartphone or tablet. This real-world visualisation capability can reduce uncertainty regarding space constraints, fit, and operational compatibility far beyond the capabilities of CAD drawings.

Another company that has successfully implemented many of these functions into its B2B industrial sales process is Powder Systems Limited (PSL), a leading global manufacturer and provider of solid-liquid separation solutions for filtration, drying, and processing. PSL used MARTECH3D to create a comprehensive 3D Virtual Showroom for its full suite of products, complete with a 3D AR Product Viewer. Phase 1 launched in July 2024 at the ACHEEMA pharmaceutical manufacturing event, and late last year, the company further expanded the system to deliver virtual sales presentations for the business development team.

Sylvain Querol, head of business development at PSL, commented, “Our products, particularly for the pharmaceutical industry, can be huge, and we needed a more interactive and engaging system than a simple brochure. Full 3D environments with our product ranges and subcategories were the core of the design. We also created some virtual clean room environments where we can discover the client’s needs and adapt solutions we could offer to them. We also added the QR code AR modelling to drive further engagement.”

“We have seen exactly what we wanted across the platform: people interacting with products in the environment, often on their own with no PSL staff involved, making their own journey and finding the information they are after. It’s been a massive help for our business development team, and we are rolling the systems out onto our website and planning to use it as a training and learning tool for our agents and distributor network worldwide.”

Versatility in addition to ROI

The versatility of virtual showrooms also extends their applicability across multiple aspects of a manufacturer’s marketing strategy. At trade shows, interactive touch screens can showcase digital twins of equipment, enabling visitors to engage deeply without requiring expensive physical samples. 

AIRSYS manufacture innovative, high-efficiency precision control thermal solutions for critical environments - components that are historically difficult to show. Matthew Thompson, MD Europe, explains “Working with MARTECH3D has allowed us to engage with more customers. Potential customers get a good idea of what we offer without us having to bring very big pieces of equipment to the trade show. Customers that would sometimes walk past the stand are intrigued. They see the screen, they want to engage with the screen, and they are then starting to learn about the product. They start to ask more questions and it builds the initial relationship.”

Online, virtual environments embedded within company websites provide global accessibility to highly detailed product exploration, democratising the sales process and effortlessly reaching international audiences.

This has an invaluable impact on the ROI of your marketing strategy, particularly if factoring in the cost of traditional product logistics and multiple face-to-face meetings for real product demonstrations. Historically, transporting large-scale machinery to trade shows or customer facilities incurred enormous logistical expenses and potential risks associated with product damage during transportation.

Madelyn Haycock, marketing manager at AIRSYS adds: “The virtual showroom has been really important for us because our units are huge - one of them weighs over 900 kilos - so for a standard client meeting we can’t just take that around with us. We need something in our pocket so we can showcase all of our products in one go.” 

In contrast, once developed, virtual environments can be reused indefinitely and updated at minimal incremental cost. Cloud-based virtual environments with continuously updated core software ensure these systems will remain at the cutting edge of the virtual environment and AR technology without putting an enormous, centralised strain on your IT systems. 

Even without the enhanced customer engagement, virtual showrooms yield impressive ROI by eliminating repetitive logistical costs, significantly reducing marketing expenses, and increasing overall business sustainability. Factor in the flexibility, customer engagement, and self-driven user experience when looking at your products and follow-up tools like interactive training, and the overall ROI is likely to be manyfold that of a physical-first marketing strategy.

Industrial process

Leading adopters within the industrial process sector are already reporting tangible benefits from implementing interactive 3D marketing tools. Metrics consistently indicate shorter sales cycles, accelerated decision-making processes, and significantly higher conversion rates. Early users of this technology often experience double-digit growth in conversions, reinforcing the substantial commercial advantages of virtual marketing methods. 

Ultimately, adopting virtual showroom technology is more than a simple upgrade; it represents a transformative strategy with profound implications for the entire industrial manufacturing sector. From overcoming the historical limitations associated with showcasing complex industrial products to significantly enhancing product understanding, customer confidence, and fast-tracking buying decisions, moving decisively into virtual showroom technology represents a significant strategic advantage. 

Forward-thinking businesses investing early in these interactive digital environments stand to gain the most competitive edge, reshaping customer expectations and positioning themselves as innovative industry leaders. In an increasingly digital and visually-driven industrial process market, the future belongs to companies bold enough to leverage immersive virtual 3D technology to engage, inform, and inspire their customers.

For more information:

www.martech3d.com

Tel: 020 3146 6823

The tape acts as both a thermal and electrical insulation barrier, offering ample protection for extreme thermal environments that characterize spaceflight, Mach speeds, and battery thermal runway.

AeroZero Tapes, already proven in launch vehicles, satellites and electric aircrafts, provide aerospace engineers, product designers, manufacturers, and R&D teams advanced thermal management solutions for critical applications where failure isn’t an option. With their ultra-thin, lightweight, and flexible design, these tapes are ideal for applications where space is limited, and factors like weight reduction, material thickness, safety, and ease of application are critical factors.

Tim Burbey, president at Blueshift, says that the thermal protection industry has evolved rapidly in recent times: "As vehicle designers strive to save weight and minimise the footprint of their designs, they face significant challenges that drive the need for innovative solutions. This has led to the development of our next-gen AeroZero Tapes that unlock new performance possibilities for applications ranging from Low Earth Orbit (LEO) satellites to Advanced Air Mobility (AAM) aircraft."

Blueshift primarily provides AeroZero Tapes in commercially available formats, offering a range of configuration options to meet specific application needs. Available in various thicknesses and widths, AeroZero Tapes are designed to tackle unique thermal challenges that other tapes on the market cannot. Additionally, the convenient ‘peel-and-stick’ technology streamlines integration and enhances overall production efficiency.

"With virtually limitless design possibilities, AeroZero Tapes help enhance product safety and protect brand reputation," Burbey added. "Our tapes offer safe and reliable thermal protection for components that require precise, high-performance materials."

For more information on AeroZero Tapes, visit: https://www.blueshiftmaterials.com/az-tape/ or watch the launch video.

AeroZero Tapes can be purchased directly through Blueshift’s website or through electrical contractor Digi Key. 

Made in Britain, a not-for-profit trade organisation that champions British-made products, has launched a brand-new online video series that highlights the importance of leadership in manufacturing. 

The UnPacked series spotlights leaders of businesses that make their products in the UK, showcasing their approach and how they shape the sustainable future of the sector.

Hosted by journalist and presenter, Matthew Stadlen, UnPacked features the people behind a range of British-made products including tennis balls, tea towels, storage boxes and household goods. 

The series is available to watch exclusively, for free, on the Made in Britain website, with new episodes available every week. 

"Making anything in the UK has never been easy. Making a profit, supporting the local economy and sustaining jobs at the same time can seem a tall order, but there are many more successful British manufacturing businesses than most people expect," stated John Pearce, Made in Britain CEO.

"Behind every business, there are people with passion, ingenuity and good humour, with a compelling story to tell. UnPacked lifts the lid on how these business leaders do what they do so well as they strengthen the economy and support livelihoods. It also gives people a chance to share their passion for their craft, as well as the challenges they have to cope with to keep growing and progressing. 

"We hope that viewers of the series will find inspiration and motivation as they discover the stories behind these great businesses and share in their smiles and laughter along the way."

Matthew Stadlen, host of UnPacked, said "it’s inspiring to speak to business leaders from across the UK and learn more about what makes them tick". "By getting to know people and their businesses, we’re revealing the nature of successful manufacturing leadership and seeing how amazing and varied British industry really is," he added.

"It’s so important to champion companies that make products in the UK and the role they play in driving economic growth, and I feel proud to be involved in a campaign that does just that. 

"I’m looking forward to speaking to lots more business leaders over the coming months - keep an eye on the Made in Britain website for new episodes!"

Since forming as a not-for-profit organisation in 2013, Made In Britain has grown into the premier trademark for homegrown manufacturing in the UK. It offers support to its members with expert guidance, networking and sustainability tools to help measure a company’s impact - both environmentally and ethically.

As well as this, the organisation works alongside government bodies to help drive economic growth, create and protect jobs, and strengthen the UK’s manufacturing industry.

To watch the latest episodes of UnPacked, visit www.madeinbritain.org/about/unpacked-videos

"We are pleased to welcome Helmut Push to Schaltbau. We are gaining an experienced leader whose deep industry knowledge, innovative mindset, and entrepreneurial approach will drive our continued global growth," said Steffen Munz, Group CEO of Schaltbau Holding.

An electrical engineer with over 30 years of experience in sales, marketing, product management and business development, Pusch brings extensive expertise in growth strategies, international expansion, and digital transformation. Prior to joining Schaltbau, he served as chief sales officer at DEHN SE, where he successfully led global expansion, strategic customer and market development, as well as digital transformation. In his leadership role, a comprehensive growth strategy was developed and successfully executed, resulting in a threefold increase in company revenue over eight years.

As an expert in internationalization and scaling, Pusch has successfully expanded companies into over 70 countries and established and expanded subsidiaries in the USA, India, South Africa, Mexico, Singapore, Middle East, China and in Europe. His strong market and customer centricity has driven success in industries such as e-mobility, renewable energy, as well as mission critical infrastructure including smart grids and railway. In addition, he implemented innovative sales models, including hybrid sales, omnichannel strategies, and e-commerce solutions.

"Building on our nearly 100 years of expertise in direct current applications for the railway industry, Schaltbau is evolving into a leading provider of DC technology in the energy and e-mobility sectors. The appointment of Helmut Pusch to the Management Board underlines our commitment to actively shaping electrification and the energy transition with our products,” stated Munz. "As an industry expert, Helmut Pusch will drive this growth strategy forward and further expand our global reach."

schaltbau.com

But new independent research from Cognassist, based on a survey of 2,000 UK employees, reveals a far more immediate issue impacting growth in the engineering sector: 58% say they aren’t as productive as they could be at work.

According to the survey, 78% of employees who work in the engineering sector feel there are serious barriers to productivity at their place of work, with the top issues being frequent distractions in the workplace, lack of focus on wellbeing, and outdated processes. Meanwhile, 70% say their team doesn’t understand how to use each person’s strengths effectively, leading to misallocated work and inefficiency.

Opportunities to boost productivity are being stifled: 78% don’t feel their workplace encourages creativity and innovation, and almost two-thirds (64%) think productivity would improve if they and colleagues had a better understanding of each other’s strengths.

On top of this, one in five employees in the engineering sector (20%) admit they are quiet quitting - doing the bare minimum at work - because their skills aren’t being used properly by their employers, and 62% say they’re not happy at work.

Chris Quickfall, CEO and founder of Cognassist, believes businesses need to rethink how they deploy the workforce’s cognitive strengths to avoid further stagnation: "Engineering’s productivity problem isn’t about employees working harder - it’s about businesses working smarter. Our research shows that people want to contribute more, but too often they are held back by outdated ways of working that don't suit their cognition. We are seeing a workforce that is not only underperforming but actively disengaging because of these systemic issues.

"Businesses are stuck in a cycle of inefficiency, blaming remote working and lack of resources when the real issue is how they manage the people they already have. Rather than typecasting people with a blanket approach to management, productivity will come from ensuring each employee has the tools, support, and environment they need to put their unique skills to use."

Cognassist is providing businesses with the insights and software to understand and apply cognitive strengths to workforce strategy, helping leaders remove barriers to productivity and improve engagement without increasing costs.

For businesses looking to take a data-driven approach to productivity, Cognassist has developed in the flow of working solutions, to help companies improve workforce efficiency, engagement, and performance. See how they are pushing boundaries with a behind the scenes view of Kai, an AI Cognitive Productivity Coach in a recent webinar.

cognassist.com

With new advanced coating technology, extended tool life and easy accessibility, this launch is a standout solution for multi-material drilling.

By combining flexibility and precision, CoroDrill Dura 462 eliminates the need for separate specialized tools for different materials. The versatile point geometry of the CoroDrill Dura 462 drilling family is specifically designed for adaptability, delivering excellent positional accuracy and significantly improved tool life across a wide range of materials, component sizes and shapes. With consistent machining performance from a single tool, users can condense their tool inventory to streamline operations and still achieve optimal results.

CoroDrill Dura 462 features an extensive range of sizes, ensuring a perfect fit for virtually any drilling application. From micro drills starting at 0.030 mm with a drill depth up to 6xDC, to larger variants up to 20 mm and a drill depth of up to 8xDC, this broad assortment allows manufacturers to tackle a wide array of materials and machining conditions.

All standard size drills, starting from 3 mm, are fully coated using new Zertivo 2.0 technology to create a multi-layer PVD coating.

"The Zertivo 2.0 coating technology is a standout feature of CoroDrill Dura 462, delivering significantly longer tool life by reducing wear and improving heat resistance," said James Thorpe, global product manager for Hole Making and Composite Machining at Sandvik Coromant. "This coating enables faster cutting speeds without compromising performance, ultimately resulting in higher productivity and reduced cost per hole."

CoroDrill Dura 462 has already been shown to greatly improve efficiency across different applications in early tests. "One customer using CoroDrill Dura 462 for blind hole drilling saw an 85% increase in productivity with a tool life of more than double that of a competing tool," noted Matthew Johnson, product application expert at Sandvik Coromant. "Another customer, aiming to improve cost efficiency while safeguarding process security in cross-hole drilling, experienced a productivity increase of 110% and a 36% extension in tool life compared to their previous solution. With substantial improvements in both performance and tool life, CoroDrill Dura 462 is a game changer for multi-material drilling."

As part of Sandvik Coromant’s commitment to Manufacturing Wellness, CoroDrill Dura 462 also benefits from services such as reconditioning and recycling. "We’re committed to supporting our customers throughout the tool lifecycle," Thorpe explained. "Prolonging tool life and recycling used tools benefits both our customers and the environment, making our solutions an investment in the future."

www.sandvik.coromant.com

The latest In-Comm Training Barometer, which took in the opinions of 103 managing directors and HR leads, paints a picture of industry confusion when it comes to understanding what Labour is doing to bridge the well-publicised gap.

78% of firms questioned believe that there is not enough support available to boost their training fortunes (a 6% increase on last year), whilst more than three fifths (61%) do not understand what Skills England has been set up to do.

All of this is contributing to a mixed skills landscape for companies struggling to balance workforce development with going after new opportunities in electrification, reshoring and value-added engineering.

"I think the devil is going to be in the detail and Labour needs to quickly communicate how it is changing apprenticeships and training support," explained Gareth Jones, MD of In-Comm Training. 

"The issue it faces comes from a lack of standardisation in the skills system through many different governments, regardless of colour. This has created confusion, distrust and a lack of understanding and engagement."

"Our firms, who have been battered by inflation, rising energy costs and the impending minimum wage and NIC increases, are struggling to look past the headlines and currently have little confidence that the government is going to be a positive influence in helping it bridge the skills gap," he continued.

"A few announcements have already been made that indicate we are in the middle of change, but they’ve been announced before an actual Industrial Strategy has been finalised. There definitely appears to be an increased void between policy and the shopfloor."

The In-Comm Training Barometer is one of the UK’s leading reports on the current skills and training landscape, providing critical data on provision, apprenticeships and company sentiment.

For the first time in the history of the survey, less than half (46%) of businesses are planning to increase investment in their training budget, a sign that external factors are encroaching on skills spending.

Two thirds have issued a call to reform the Apprenticeship Levy, with a focus on making sure they have greater control on what they can spend funding on and a definite split between wanting money for apprentices and money for other types of training.

There was an eight per cent uptick in the number of companies looking to recruit an apprentice at 69% of firms questioned, with developing future talent, fulfilling a skills gap and upskilling the three main priorities.

In-house infrastructure and access to the right Apprenticeship standards continue to be the biggest barriers (26% and 23% respectively) to investing in vocational learning.

"It was interesting to see a rise in apprenticeship recruitment intentions this year. This mirrors what we have seen on the ground, with clients slowly releasing the shackles to take people on, underlining the resilience of engineering and manufacturing once more. Whilst its an increase, there is still potential for more," Jones stated.

"The sector still needs a greater national focus that recognises its status as a top performing industry when it comes to positive contribution to GVA.

"Other positive results featured an increase in the desire to improve technology to boost productivity (81%) and firms being able to retain staff, with just a quarter struggling to keep workers. Is this a case of the jobs market turning in favour of the employer, new initiatives or firm’s introducing more flexibility and better working conditions?

"The Influence of AI in skills development is still relatively low, with 18% of firms admitting they have used it so far. This will be a slow burn, but we are seeing some of the larger firms embed it into their processes, as Gestamp reinforced at a recent round table we held.” 

"There has been a lot of discussion in industry about bringing back the old Engineering Industry Training Board (EITB) model. This was a levy-based system that all companies had to pay into and could then claim it back by funding apprenticeships and training," he concluded.

"Whilst this would engage the disengaged and encourage all companies to invest in developing talent, it could be a risky time to consider it with all the other added costs and no finalised Industrial Strategy. It’s just a question for now, but a very interesting one."

To download the full report, please visit www.in-comm.co.uk or follow the company across its social media channels.

Founded in 1969, the Cornwall-based construction company specialises in civil engineering and surfacing, covering the Southwest of England. Its fleet comprises two tractor units and two trailers, six mixers, two tippers and a beavertail flatbed. 

The firm adopted AssetGo’s fleet and driver compliance management system in October 2024 and immediately experienced an improvement in its operations.

"When I started with the company in October 2024, I quickly realised it was crucial to switch from the existing paper-based system to a digital one," explained Mac Plant’s transport manager, Stacey Hallett. "With being an External TM, this meant I’d be able to monitor the fleet, especially on those days that I cannot be on site.

"AssetGo’s fleet management system has made everything much more transparent, and I have instant access to the information I need. It saves time and money too because I don’t need to wait for any physical documents such as defect sheets - everything is just available online."

Additionally, knowing about any defects as they happen allows her to get any necessary repairs completed quicker which means, in turn, "we can keep those wheels turning and keep our customers happy".

AssetGo’s software specialises in the fundamental aspects of fleet management compliance and distils them into simple, everyday checks for drivers, the results of which are highly visible to fleet operators and easily manageable. The system addresses core fleet activities such as daily walkaround checks, cost and accident reporting, fuel and expense tracking and tachograph analysis - among other key elements. 

Hallett says the system was well received by Mac Plant’s drivers due to its clarity and ease of use, while the ability to monitor the fleet’s defects, fuel and fluid usage - plus digitally analyse tachographs - has significantly improved transparency.

Moreover, implementing the system was pretty much seamless and uncomplicated - greatly helped by close guidance and training from AssetGo’s Support team.

"The onboarding was excellent and I could not fault it. Let’s be honest, nobody likes change! However, I was pleasantly surprised by how well the drivers took to the new system. It’s not overly complicated yet it covers everything you need. It gives you a clear flow of information, from the defect first being reported to signing it off as complete. You can even attach any related invoices, this keeps everything together - such a bonus when auditing."

Also, the system can be tailored to meet each operational requirement and any tweaks required can be quickly implemented following a quick call to the AssetGo customer service team.

"Another great feature allows monitoring of the fuel and AdBlue, this makes it easy to spot any potential issues.  Let’s say a vehicle is using more AdBlue than expected, there may be an underlying problem that we can spot before it turns into a larger problem," she continued.

"Another feature of AssetGo that I find useful is the tacho analysis tool.  We were previously using another company, and I found their system quite difficult to navigate, but this one is so user-friendly and gives us complete control. Being able to send any infringements and have them electronically signed is great - there’s no chance of any delays or lost paperwork."

Over recent years Mac Plant has grown from strength to strength, operating a wide range of its own plant and equipment and self-delivering a variety of projects for both the public and private sectors, including renewable energy, construction, bridges and structures. In 2018 the company set up its own in-house traffic management division, operating its own fleet of traffic management equipment.

"With such a diverse range of services and equipment, it’s good for us, and our customers to know that we have the ideal fleet management system to maintain an efficient service at all times," Hallett affirmed.

assetgo.co.uk

ORGANISERS OF Automation UK 2025, the country’s leading exhibition for automation, robotics and machine vision, have announced the first keynote speaker for the event: Jake Hall, the Manufacturing Millennial, in his very first UK speaking engagement.

Hall, a highly respected expert in the global automation and manufacturing fields, will address visitors to the show, which returns to the Coventry Building Society Arena on 7-8 May, on the Future of Manufacturing: Automation and the Workforce.

Explore the Future of Automation in Coventry

Organised by Automate UK, the event provides exhibitors and visitors throughout the industry to network with their peers, showcase state-of-the-art technology and solutions, and gain valuable expertise and insight into the latest trends and developments within the field from a wealth of guest speakers.

Hall, who spent 10 years working in automation distribution and systems integration around robotics, machine vision, motion control, digital software, and smart manufacturing, will address visitors on how automation will invigorate the sector by leveraging technology to benefit manufacturers and their workforce, adapting new types of automation from robotics, AI and digital twins, building excitement for the next generation pursuing manufacturing careers and engaging with those already working within the sector on enhancing their skills and job satisfaction.

"We are thrilled to have secured Jake for his first keynote address in the UK.  His extensive knowledge, teamed with his passion for engaging with and exciting others about the opportunities within the manufacturing field will be an inspiration for attendees of Automation UK 2025 at a pivotal time for the industry," said Scott McKenna, COO for Automate UK.

Helping Attendees Stay Ahead of the Curve

"Since our inaugural show in 2023, this event has grown significantly and has become an industry-leading exhibition for visitors and exhibitors alike. An opportunity to connect with key decision makers, boost both business profiles and sales, and to generate leads, Automation UK also provides essential insight for those wanting to stay ahead of the curve.

"In order to provide an enhanced experience, this year’s show has been combined with Vision UK to raise the profile of the machine vision and automation industries in one integrated event. Vision UK will have a dedicated section within the exhibition for machine vision companies to showcase the latest industrial vision technologies, products and innovations," he added.

Leading manufacturers and suppliers of automation, robotics and vision technology exhibiting at Automation UK 2025 include Siemens, Rockwell Automation, Bowe Intralogistics, Murrelektronik, ASH, ABB, Fanuc, Photron Europe, Schubert UK, RARUK Automation, Laser Components UK and Zimmer Group.

For more information:

www.automation-uk.co.uk

Tel: +44 (0)20 8773 8111