Doosan Bobcat appoints new EMEA president

He will be based in Dobris, Czech Republic, where the company has consolidated its manufacturing facility, R&D center, training institute and EMEA headquarters onto one campus spanning an area of 120,000 sqm. In his new role, he will report to Scott Park, CEO and vice chairman of Doosan Bobcat.

Hornbacher has served in a diverse number of roles during his 36-year tenure with Doosan Bobcat. He brings extensive experience in sales and marketing, product management, strategy, and total quality management. His most recent position before coming to EMEA was as VP of channel development and training at Doosan Bobcat North America.

"We are excited to welcome Gary Hornbacher as the new president of Doosan Bobcat EMEA," said Park. "Gary’s previous experience as SVP commercial in the EMEA region coupled with his diverse background with Bobcat positions him to effectively drive forward our strategic vision and motto - we empower people to accomplish more."

In this role, Hornbacher will focus on a people-first culture by creating a collaborative environment where people can thrive. "I am thrilled to join the dynamic Bobcat EMEA region, and I look forward to again serving alongside our team," he stated. 

Hornbacher identifies three key areas that are unique to Bobcat: "First, Bobcat has an enduring focus on solving our customers’ toughest challenges, whether that be through innovating new technologies or partnering with our dealers to exceed customers’ expectations. 

"Next, those who work at Bobcat are proud to be associated with a brand as strong and reputable as Bobcat, and we reinforce that passion by investing in our people through employee coaching and continuous development," he continued.  

"And last but not least, Bobcat is a strong community partner dedicated to improving the places in which we live, work and call home. It’s heart-warming to work for a company that provides employees the opportunity to contribute to their communities through company-sponsored volunteer efforts and philanthropic donations," Hornbacher concluded.

www.bobcat.com/eu/en