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Dugard expands engineering team

28 May 2025

DAVID MORNING has been appointed as Dugard's newest area sales manager to enhance the company's activities in the North East of England and Scotland

The South Coast company has experienced significant growth north of the border in recent years, and the appointment of Morning will help to further enhance the presence of the company’s diverse portfolio of leading machine tool brands. 

"David has been with us a month and is already making an impact. He has a proven track record in the industry with a technical understanding and ability to solve problems for customers that will be a genuine asset to Dugard," said Dugard's sales director Colin Thomson.

"David has spent several years working with manufacturers in Scotland and the North East region, so he will certainly thrive with the diversity of our portfolio. Dugard has everything from cost-competitive machine tools and high-end solution-driven machine tools to sliding head turning centres – the opportunity to service a wide customer base with this exciting and diverse range of machines and the fact that we are a family business was a factor in David wanting to join Dugard.”

Morning served his time as an apprentice machinist at a leading subcontract machining business. Moving through the ranks at a company that predominantly machined critical components for the aerospace sector and the MoD, he fully understands the challenges of machining the most demanding components the industry has to offer.

After 13 years in the industry, Morning moved on to a leading cutting tool manufacturer as a technical sales engineer. Applying his advanced skill set, he supported manufacturers across Scotland and south of the border in Northern England. Expanding his industry knowledge, he subsequently spent the last three years working with a distribution company, applying his technical expertise to support engineers and overcome their challenges with groundbreaking solutions, from cutting tools and coolants to spindle units, and workholding. 

Progressing his career from a full-process solution provider in the consumable market to supporting businesses with their capital equipment decisions, Morning is relishing the challenge of being part of the Dugard team.

"I have operated, serviced and specified Dugard machines in previous roles, the quality and reputation are second to none. Even my father worked at Dugard many years ago. I am excited about the challenge ahead," he affirmed.

"Dugard has a full range of machine tool brands that are complemented by extensive automation solutions. With everything from the Dugard cost-competitive range through the robust SMEC series and the Kitamura high-end machining centres, and on to the heavy-duty Ibarmia multi-tasking machines and the Hanwha sliding heads, Dugard has a machine to meet the needs of every business. This presents a unique opportunity for me to approach my existing industry contacts with a solution for virtually every machining application."

www.dugard.com

 
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