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More workwear
17 April 2013
Workwear brand, Dickies, has refurbished its Junction 32 store in Castleford. The refit gives the company the opportunity to create a concept store environment, showcasing a wider product range.

Workwear brand, Dickies, has
 refurbished its Junction 32 store in
 Castleford. The refit gives the
 company the opportunity to create a
 concept store environment,
 showcasing a wider product range.
 
Maurice Morton, sales and marketing director, says: "Being a very busy shop, some of our fittings and the floor plan had become a little tired. We decided we could add 30% more floor space by taking out four changing rooms, reducing the stock room and removing a passage." Large storage cupboards with bold graphics have been added for the footwear section and there are new changing rooms, new counter, new graphics and a video screen loaded with various Dickies videos offers.
Maurice Morton, sales and marketing director, says: "Being a very busy shop, some of our fittings and the floor plan had become a little tired. We decided we could add 30% more floor space by taking out four changing rooms, reducing the stock room and removing a passage." Large storage cupboards with bold graphics have been added for the footwear section and there are new changing rooms, new counter, new graphics and a video screen loaded with various Dickies videos offers.
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