Lotus Professional lives on in Tork
26 July 2013
SCA Hygiene Products has announced the migration of two of its key brands into one, bringing the best-performing products from former Georgia-Pacific EMEA brand Lotus Professional, into the Tork portfolio.
The shift, which is currently underway, sees the Lotus Professional brand become part of the Tork family, offering the same great quality products, with new and more user-friendly names, graphics and packaging.
Categories for Tork’s existing product ranges have also been put under the spotlight, following global research carried out with more than 1,200 within the industry. The result is task-focused names to help users quickly identify what they need – for example, Wiping, Cleaning, or Polishing. On-pack branding will communicate the change from Lotus Professional to Tork, with former article numbers remaining for ease of ordering.
Amelia Baker, SCA product and segment manager explains: "The process of welcoming Lotus Professional’s best-loved systems into our own product portfolio has given us the opportunity to ensure the Tork offering is market-leading and can meet demands of our customers within industry, where disposable and cost effective wiping solutions are crucial. Industrial wiping is a fast-changing landscape, and with health and safety paramount, we’re committed to providing the right, durable, task-critical, and specialist cleaning products from within our wide-ranging assortment.”