Vibration sensor manufacturer expands its US operations

The company, a manufacturer of vibration sensors, previously sold its products through a distribution partner, but has now set up Hansford Sensors Inc. – a wholly owned subsidiary that will handle sales in the USA.

The company’s new office is run by vice president of sales, Martin Armson, who has spent his entire career in instrumentation sales at several leading companies in the sector.

Hansford Sensors’ main priority this year will be to recruit a network of sales partners across the country. It estimates US demand for vibration sensors is up to $50m, and is aiming to secure 10% of that market within three years. The company already has two significant US-based OEMs as customers.

 “This is the latest step forward in our plan to meet the vibration monitoring needs of companies around the world,” says Chris Hansford, managing director of Hansford Sensors.

In the past three years, Hansford Sensors has set up direct sales operations in Germany and India and seen total sales leap by 25%. The company says that its presence in these countries – as well as Australia and in the UK – gives it a distinct advantage over some of its US-based competitors.