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Spotlight: 10 exceptional marketers in the instrumentation manufacturing industry
30 July 2024
MARKETING TO engineers is not one of the easiest jobs, given the technical complexity of the industry and the challenges of digital marketing.

We have compiled a list of exceptional marketers from leading instrumentation manufacturing companies and engineering marketing agencies who are using their skills to shape the future of the industry.
These individuals have been selected based on their contributions to their companies and their impact on the industry as a whole.
- Melanie Crowley-Wood: Melanie works with VEGA UK as their marketing lead.
- Melissa Jean Tousignant: Melissa is the marketing head at Viasala
- Lisa Derntl: Lisa works with E + E as a marketing lead.
- Tobi Akinrinmade: Tobi works as a digital marketing executive and front-end web developer at Michell Instruments (A PST Brand)
- Julian Bohrer: Marketing manager at SUTO iTEC
- Oliver Welti: Digital communications manager at ROTRONIC
- Daishia Brown-Lopez: Sales and marketing Professional
- John Ogunbiyi: Marketing automation specialist at Mouser Electronics
- Kathryn Martin: Marketing demand generation manager
- Emily Mahlon: Creative marketing manager
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