Footwear: Made in Europe

HAIX has unveiled a new video – highlighting the concept with behind-the-scenes visuals at the Mala Subotica factory, one of the leading footwear factories in the world. The video sees Ewald Haimerl, MD of HAIX, follow the manufacturing process at the Mala Subotica HAIX factory, observing every stage from the delivery of raw materials to the final quality checks.

Commenting on the decision to launch the ‘Made in Europe’ campaign, Haimerl says: “Many businesses claim to endorse that their offering is ‘Made in Europe’, however, their products are manufactured somewhere completely different in the world, and only assembled in Europe. It’s frustrating they can promote under false pretences like this. At HAIX, we do not want to deceive our customers and are clear in our message: All of our boots are guaranteed to be made in Europe – from the upper to the sole.”

HAIX continuously works on new developments and improvements, creating new ideas on the feedback of its customers and employee experience. The brand’s strength lies in its quality and closeness to the end user, making it its mission to educate customers on the importance of quality footwear protection and investing in their comfort, health and wellbeing.

In the video, Ewald explains about HAIX’s apprentice and professional training programmes. He joined the company as an apprentice himself in 1978, learning how to make shoes by hand, appreciating craftsmanship and quality. It’s HAIX’s philosophy to continue this passion from generation to generation.