Footwear protection that's made in Europe

HAIX has unveiled a new video - highlighting the concept with behind-the-scenes visuals at its Mala Subotica factory. The video sees Ewald Haimerl, managing director of HAIX, follow the manufacturing process at the Mala Subotica HAIX factory, observing every stage from the delivery of raw materials to the final quality checks.

Commenting on the decision to launch the ‘Made in Europe’ campaign, Ewald Haimerl says: “Many businesses claim to endorse that their offering is ‘Made in Europe’, however, their products are manufactured somewhere completely different, and only assembled in Europe. At HAIX, we are clear in our message: All of our boots are guaranteed to be made in Europe – from the upper to the sole.”

HAIX continuously works on new developments and improvements, creating new ideas on the feedback of its customers and employee experience. The company says the brand’s strength lies in its quality and closeness to the end user. Its mission is to educate customers on the importance of quality footwear protection and investing in their comfort, health and wellbeing.

In the video, Haimerl explains about HAIX’s apprentice and professional training programmes. He joined the company as an apprentice himself in 1978, learning how to make shoes by hand, appreciating craftsmanship and quality. It’s HAIX’s philosophy to continue this passion from generation to generation.

For more information visit: www.haix.co.uk