Eyecare developments direct to desktop

Abby Pringle, senior sales and corporate adviser at Specsavers Corporate Eyecare, says: "Companies talk about engaging staff and this is, of course, important. We recognise, however, that it is also vital to engage with employers. For an employer to be able to disseminate the facts about the benefits they offer to their staff and to encourage buy-in, they must first be aware of the opportunities and options that exist. Our aim is to bring knowledge to employers in any location, at the touch of a button.”

The e-newsletter informs employers of developments within eyecare, such as guides to legislation, research into specific industry sectors and the wider health benefits of eye examinations. It looks at all areas of corporate eyecare including VDU, health and safety and driving. The e-newsletter will be produced on a regular basis and is issued to clients of Specsavers Corporate Eyecare. 

As part of its enhanced digital communications, Specsavers Corporate Eyecare has already produced a series of online posters that can be downloaded and personalised to help employers publicise their eyecare offering to employees. 

Abby Pringle continues: ‘We aim to cover all three points of the communication triangle between us as the provider, the employer and their employees. The communication needs to flow in all directions and, using the latest in technology, we are working hard to ensure this happens. There will be more digital developments to come in the near future.’