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Edward Lowton
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Making the old new
05 October 2016
Leader in plastic reusable transit packaging (RTP), Schoeller Allibert, has introduced an innovative combination of in-mould labelling (IML) and surface structure in the production of its vintage-effect beer crates.

By IML and surface structure, Schoeller Allibert is able to create an old and used wood-grain effect on its crates. In addition to this, the unique IMI and surface structure combination when designing the crates enables Schoeller to print a customer’s brand name on the crate, without compromising on the quality.
Serving as a useful marketing tool for its customers, Schoeller Allibert’s crates effectively help increase brand awareness, and attract customers whilst shopping, making them a popular choice amongst beverage companies.