Advancing to head of sales

Previously Advanced's regional sales manager for Europe, Ricoux will now oversee sales across all of Advanced's territories outside North America.

Advanced's MD, Ray Hope, said: "We interviewed some very strong candidates both internally and externally, but Etienne's experience and success in export across different fire sectors, as well as other high value industries, was one of the deciding factors."

Ricoux added: "I'm delighted and very proud to become head of sales. Advanced is a great company with a superb team that is driving growth across international markets. Our strategy is well defined and I look forward to developing existing and new regional partnerships."