Seamless integration

SATO has successfully implemented its label printing solutions into German toy giant, Simba Dickie's operations. SATO was selected after a rigorous process on the strength of its printers' seamless integration into the SAP system. This made it possible to integrate Simba Dickie's label printing operations into its supply chain processes through rapid, cost-effective development and deployment.

Ralf Dirk Gentsch, head of logistics at Simba Dickie and leader of the SAP project, said: "After several positive experiences with SATO label printers, the decision was easy. Since the beginning of 2009, approximately 60 SATO GL408e have been installed in the German production and logistics centres of the Simba Dickie Group."