Swish packaging

Owned by Sunflex UK, Swish is a major brand of window fashions and has introduced a range of crystal glass tie-back hooks.With packaging seen as key to the products' success the company contacted Bell Packaging for help.

The fragile nature of the product and its high value meant robust packaging was required. Shelf impact had to be maximised and the product needed to be seen. Various concepts were considered and the final design uses a printed PP box with clear PET covering.

The PP gives a high degree of strength to the finished construction; a false bottom was created and the fitting kit contained without deterring from the pack appearance.

The packing contract was awarded to Bell Packaging (India) PVT. Phil Scott, MD of Sunflex, says: "As well as manufacturing, Bell India assembled the packaging and delivered it to the supplier's factory in New Delhi. The packaging was filled and then shipped, arriving in the UK in November.We are delighted to have launched the product nationally in the 2012 Sunflex range."