Packaging matters

After much research the company contacted Bell Packaging and a series of prototypes were developed. The company says the solution lay in the patented Jetran design. The packaging provides instant appeal to the consumer.

Ian Hutchinson, MD, says: "We really needed to make a statement and ensure that the product was not downgraded in appearance or value. Using Bell Packaging’s Jetran range we identified two sizes that enabled us to provide multipacks in an attractive, economic and presentable fashion”.

Bell provided finished samples for Split Klick to present to customers. The packaging is now available to plumber’s merchants and the washers are stocked by groups including ScrewFix and Plumb Centre.

Split Klick has now developed a shipping/presentation tray. This enables the product to be displayed on merchant’s counters.

To complement the product Bell provided coloured end caps.