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Videos highlight danger of flawed knowledge
02 July 2014
Well known for his portrayal of Keith in The Office, Ewen Macintosh plays Barry, a lackadaisical purchasing manager, in a new series of parody videos that form part of the Wise Choices health and safety campaign from the Personal Safety Division of 3M.

Barry communicates the laughable but also highly recognisable opinion that health and safety and PPE is purely red tape, and shares with viewers his personal take on keeping staff safe.
The Wise Choices campaign aims to help companies understand the various meticulous considerations that take place when it comes to occupational health and safety. Comprising a series of 10 short videos, each snippet focuses on a different element such as legislation, selection of PPE, safety culture and whether PPE affects productivity in the workplace.
In the metal processing industry, for example, multiple items of PPE are often required to protect workers from fumes, gas, sparks and noise. This can often raise concern about the productivity of the operator which is why 3M has tailored its content to focus on these challenges and highlight the importance of selecting the right PPE.
Jenn Raymond from the Personal Safety Division of 3M said: "The Wise Choices campaign is an amusing insight into a character’s flawed knowledge and awareness about the decisions he is taking that directly impact the health and safety of his workplace. For many, it will echo opinions they have heard when a health and safety manager makes a decision which is not adequately supported by every function within the business. We envisage these videos being used as a prompt to ensure all stakeholders take safety decisions seriously."
To watch the videos and to download a free ‘Wise Choices’ pack visit www.3m.co.uk/wisechoices.