ARTICLE

Packaging matters

05 March 2015

Allups' new Floodlock flood protection range includes strips that can help keep 0.5m deep floods at bay. To keep the products dry in storage and to enhance their presentation, Allups chose Jetran packaging for its products.


Two sizes of Jetran pack have been selected as these provide a stylish presentation in-store along with a robust storage container.  The packs have been selected from Bells' standard range. With more than 300 standard sizes to choose from most products can be accommodated.  


The end caps are moulded in LDPe and have been produced to the customers’ colour – the intention being to create maximum impact in store. Tubes are made using a recyclable PVC film and are supplied packed flat which makes shipping and storage very economic.  


Standard sized Jetran packaging is available in minimum order quantities of 2500 packs with no tooling costs. Delivery is within two weeks.


Commenting on the packaging, Steve Jacobs MD, remarked: "We worked with Bell for many months to perfect our presentation. First impressions are so important, we wanted something that the customer could instantly understand and relate to.” 


"The clear tubing allows excellent graphics whilst showing the customer what they are getting. The eye-catching orange end caps provide a recognisable family look and strength to the pack making them easy to display and store”


"Since adopting Jetran packaging our sales have exceeded expectations and we have received many compliments about the presentation.”

 
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