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Edward Lowton
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Business 'superbrand'
29 March 2016
Safety expert Arco has joined the likes of Apple, Google, British Airways and Visa as a ‘Business Superbrand’ of 2016 – the annual initiative to identify and celebrate the UK’s strongest consumer and B2B brands in Britain.
Recognised for the quality, reliability and distinction of its services in the health and safety sector, Arco underwent a rigorous and independent selection process alongside 1500 brands to receive the accolade.
Defined as an ‘organisation which has established the finest reputation in its field, offering customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise’, Arco’s superbrand vote is the culmination of an independent selection process which considers thousands of brands from over 50 sectors.
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