Vertiv launches new Power Swap programme in the UK

The programme enables businesses to replace older single-phase uninterruptible power supply (UPS) systems with innovative, energy-efficient Vertiv models, all while minimising costs and environmental impact.

As organisations increasingly prioritise responsible practices and operational efficiency, the Vertiv Power Swap Programme facilitates the responsible collection, refurbishment, and recycling of legacy equipment, helping customers to reduce e-waste and align with environmental regulations like the Waste Electrical and Electronic Equipment (WEEE) standards.

"While many UPS vendors offer recycling or limited trade-in options, the Vertiv Power Swap Programme is designed specifically for the UK channel and single-phase UPS market, uniquely combining discount incentives and an efficient trade-in process. The Vertiv Power Swap programme helps our partners to reduce their carbon footprint," said Stuart McDougall, channel marketing specialist, Northern Europe at Vertiv. "With the launch of this new initiative, we're supporting UK businesses to upgrade their power protection whilst decreasing their environmental impact. This is more than a discount - it's a win for energy efficiency, budgets, and operational reliability."

Martin Ryder, channel sales director, Northern Europe at Vertiv, added, "This programme strengthens our commitment to the channel by providing partners with an opportunity for enhanced margins and customers with reliable, innovative UPS technology. The Power Swap Programme makes it easier than ever to transition to high-efficiency solutions like the Vertiv Edge, Vertiv Liebert GXT5, and Vertiv Liebert GXE, enabling greater uptime and cost savings in today's demanding IT environments."

Key program features

• Replacement of legacy systems: Target and replace single-phase UPS units up to 5kVA from any vendor or manufacturer.
• Accelerate adoption of high-efficiency models including Vertiv Edge, Vertiv Liebert GXT5, and Vertiv Liebert GXE.
• Support recycling: Encourage responsible and compliant procedures in handling of old units through certified recycling processes.
• Empower customers and partners: Provide end-users with cost-effective upgrades to reliable critical power infrastructure and resellers with scope for margin expansion.

Key programme advantages

The programme delivers compelling benefits designed to address real-world challenges and provide stronger customer value:

• Savings of up to 40%: Customers can access significant discounts on new Vertiv UPS systems, freeing up budgets for end-users and providing partners the opportunity for enhanced margins.
• Free on-site collection: Vertiv handles pickup of old units directly from customer sites - a gamechanger for businesses in congested city centres, eliminating logistical hurdles like transportation and disposal.
• Fully managed experience: From initial registration to final recycling, Vertiv oversees the entire process for hassle-free compliance and peace of mind.
• Access to new technologies with warranty coverage: Upgrade to Vertiv's latest UPS solutions for mission-critical applications.

Participating is straightforward through a simple five-step process:

1. Identify: Customers approach their local trusted IT Partners with legacy single-phase UPS units to trade in
2. Register: IT Partner logs into the Vertiv Partner Portal to submit details of their eligible legacy UPS unit.
3. Validate and approve: Vertiv reviews eligibility and issues a unique discount code.
4. Purchase: Redeem the code when buying a new Vertiv UPS through an authorised reseller.
5. Collect and recycle: Schedule free collection of the old unit with Vertiv, which is then responsibly recycled in line with WEEE directives.

The programme is available immediately to UK customers and partners until the end of 2026. 

Customers can learn more on the dedicated landing page, while partners can visit the Vertiv Partner Portal or contact our local Vertiv representative for further details.

www.vertiv.com