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Rebrand reflects wider product range

11 July 2018

Spray nozzle specialist BETE is re-branding to now trade as The Spray Nozzle People (SNP) (SNP). BETE Fog Nozzle, a leading American manufacturer of spray nozzles, remains a key supplier and its nozzles are still available exclusively through SNP in the UK, Ireland, France and Spain.

For some time now, SNP has supplied more than just Bete Nozzles. Included in its range now are couplers and nozzle holders from Uni-Spray, automated tank cleaning systems from Dasic Tank Clean and specialist paper industry nozzles from ML Gatewood. As a result of this expansion sharing the name with their initial principle manufacturer makes less sense, hence the rebranding to Spray Nozzle People which better reflects the breadth of products and solutions now available.  

SNP’s marketing director Ivan Zytynski said: “The Bete product range remains central to the Spray Nozzle People and our rebranding is in no way indicative of any changes in the relationship with Bete Fog Nozzle. It is simply the case that we need to take into consideration the brand equity of our other key suppliers. Therefore, we have opted to develop an independent brand serving and promoting multiple manufacturers' brands. Apart from the name change its business as usual.” 

 
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