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Bluebird promises greater operational control through its two most powerful, but affordable, RFID readers yet

05 May 2026

NEW FR901 and S10 readers offer advanced, unrivalled RFID performance for enterprises in retail, logistics, healthcare and more

Bluebird, a TSC Auto ID company, has added two powerful new RFID readers to its portfolio by launching the S10 and the FR901. Both readers promise easy, cost-effective integration and the capability to transform inventory and asset management across multiple sectors. 

"Inventory inaccuracy remains a perennial business problem, especially in manufacturing and retail where some 60% of records are said to be incorrect," claims Benoit Charnallet, TSC Auto ID’s product manager for EMEA. "RFID is a proven, indispensable tool for asset and inventory management as well as supply chain tracking and authentication. Our S10 and FR901 set new benchmarks for capturing data quickly and accurately while maximising operational and cost efficiencies."

The S10 is an affordable UHF RFID handheld reader with a fast ROI. As an all-in-one solution, its total cost of ownership (TCO) is lower as it eliminates multiple disparate systems, simplifies device management and minimises maintenance overheads. The S10’s E710 RFID chip offers fast, powerful performance capable of reading 1300+ tags per second from over 13 metres away. Weighing just 613.8g, its ergonomic design and anti-slip handle make it comfortable to carry and operate all day long. The rugged S10 is highly suited to inventory checking in warehousing, logistics, retail and manufacturing, as well as asset monitoring/auditing in healthcare, field service and construction/heavy equipment.

The new FR901 is a powerful RFID fixed reader that replaces Bluebird’s FR900. Its incredible sensitivity and robust connectivity enable organisations to shift from reactive tracking to proactive, data-driven automation. The device’s exceptional 103dBM sensitivity ensures reliable and accurate tag reading even in extremely challenging RF conditions like densely stacked areas or on high-speed conveyors. The FR901’s innovative 8-antenna port design offers unmatched connectivity, enabling a single fixed reader unit to monitor expansive areas, cover multiple dock doors, or simultaneously manage a complex network of overhead and gate systems.

"The FR901 is more than just a reader, it’s effectively an infrastructure for industrial digital automation and will lower your TCO," says Benoit. "The 8-antenna port design allows for wider coverage from a single reader, flexible deployment, and reduced infrastructure complexity.

"With both our S10 and FR901, Bluebird has turned up the dial on performance, integration, usability and cost-efficiency for enterprise environments. Expect to see both these devices significantly help organisations improve visibility, accuracy and efficiency across their operations."

Visit tscprinters.com to learn how either the S10 or FR901 could benefit your enterprise.

 
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