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Navigating market changes: How Renishaw is driving innovation and efficiency

20 March 2025

THE EUROPEAN market is evolving rapidly, prompting businesses to prioritise innovation and efficiency. With skill shortages affecting industries across the region, many companies are turning to automation to optimise their existing equipment and systems. Marcin Barwinek, area sales manager and product sales manager for Styli and Fixtures at Renishaw, shares insights into how the company is adapting to these shifting market conditions.

My journey with Renishaw began during my engineering studies at Poznań University of Technology. My final year thesis focused on comparing methods used in different standards to evaluate machine repeatability and accuracy. During this project, I encountered Renishaw’s equipment and was inspired by its reliability and precision. In 2014, I joined the company as an area sales manager, later expanding my role to include sales manager responsibilities for product fixtures and styli.

The ongoing skills shortage in Europe is reshaping business priorities. A recent survey found that 75% of employers across 21 European countries are struggling to fill vacancies due to a lack of skilled workers. This shortage is reducing productivity and slowing growth, making it more challenging for companies to invest in new products and services. At Renishaw, we address these challenges by providing solutions that improve efficiency and cost-effectiveness, helping customers maximise the potential of their existing equipment.

 
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