Survey says 'happy customers'

The survey, which included feedback from across Advanced’s customer and stakeholder groups, was designed to assess Advanced’s position in the market and ascertain where it is working well and where it can improve. It covered all aspects of the business from brand, through products to support and after sales.

Advanced says 99% of respondents said they would recommend the company’s products to others, 91% said quality was the most important factor when choosing Advanced products, 86% thought Advanced was the best/one of the best fire systems suppliers, 70% said Advanced’s products were easier to use and 72% that they performed better.

The quality of Advanced’s technical support was reaffirmed with 91% ranking its quality as excellent or good, while 87% of those who had used Advanced training thought it was excellent/good.

Advanced’s marketing and communications manager, Aston Bowles said: “You don’t run these things to be told what you want to hear, but rather what people want to tell you. We were very pleased by the feedback which, while overwhelmingly positive, did highlight areas where we can improve. To have 99% of our customers saying they’d recommend us is testament to the whole Advanced team, from the designers and technicians right through to the marketing, sales, training and technical support teams.

“An area highlighted for improvement was awareness of the features available to members of our Advanced360 online tech support portal and we’re already working on correcting this. We’ve also followed up the many customers who made direct comments on the survey – both positive and negative – directly. We’re a business that succeeds by staying close to customers, and that won’t change.”