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Edward Lowton
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Ready to Raise Your Product Branding
22 May 2025
DISCOVER HOW GSM Graphic Arts incorporates trending styles into the design of your product badge or graphic overlay.

With over 50 years manufacturing product branding badges, we remain at the forefront of the latest technologies to print and cut labels nameplates and graphic overlays. We also understand and study current and emerging trends to ensure that our labels, nameplates and graphic overlays are relevant and understood.
Product branding can also house instructions for use and warning messages for operators. This is why the layout is key to the design of the badge and something we take very seriously at GSM.
Not only that, branding badges and overlays often incorporate operational functions and lights which are used to display multiple messages or house/cover an operational button or switch. It is important that the designer of the label ensures functionality is priority but does not deter from the aesthetic of the product.
Once a design has been decided the printing of the branding badge or graphic overlay is also paramount as the inks used have to withstand the environment it is subjected to. Ways that our printing can raise and enhance your product branding is through digital printing. This offers a full colour and photographic imagery as standard, ensuring that your brand will be vibrant and eye catching. Digital printing also enables us to incorporate variable information, for example, sequential numbers and barcode/QR codes.
From what has been said it may seem that labels or branding badges need to be very large to incorporate everything however, this is the beauty of the label design. They can be as large or as small as you require because of the design and the technology we use to print and cut.
Find out how GSM can help you level up your product branding by contacting us.
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- GSM Graphic Arts is the UK’s leading manufacturer of industrial labels, nameplates and product fascias.