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Edward Lowton
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The three C’s of Label Printing
17 October 2025
GSM GRAPHIC Arts has over 50 years’ experience in printing. We have a wealth of knowledge that we can share with our customers to ensure the perfect design for any label, nameplate or graphic overlay and to do so we start with the 3 C’s.

CONCISE – CLEAR – COMPLIANT
Concise
As many labels, nameplate and graphic overlays are used as warnings for hazards it is important that the information is kept to a minimum and concise. This comes from being direct with instructions and directions, removing any colloquial language and sticking to the bare minimum required for the command. The label does not need extra ‘fancy bits’ that detract from its main purpose or message.
That said, it may be useful to have a logo or QR code on the label or nameplate for further information or reference and this can be subtly worked into the design of the label.
Clear
Labels and nameplates we manufacture are used for warning and safety and need to be interpreted by many people. Because of this, it is crucial that these indicate very clear messages and instructions. Labels that house a warning need to be easy to understand and follow quickly. To ensure this, in our design we encourage clear text to minimise reading and generic, universal symbols.
Our design team work closely with our technical team to ensure functional operations and warnings are clear.
Compliant
Many product manufacturers use labels and nameplates on their products to display regulatory and compliance logos or registration numbers. Generally, it is the law that these markings must be shown on their products and is something that needs to be considered when designing the labels.
Whilst the markings are law it is still possible to produce an aesthetically pleasing label with all the detail required.
The comprehensive range of concise, clear and compliant labels that GSM manufactures can be discussed further with our team of experts, please call +44 (01845) 522184 or click here to visit our website.
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