Winning design

Crown's ESR 5000 reach truck series has won the IDEA Gold Award 2010 in the 'Commercial and Industrial Equipment' category, making Crown the winner of this coveted award for the fifth year in a row.

The International Design Excellence Awards (IDEA) competition is organised by the Industrial Designers Society of America (IDSA). Various criteria are used to judge entries, such as innovation, benefit to the user, benefit to society and natural ecology, and sustainability.

Jim Kraimer, director Industrial Design Europe at Crown, is delighted by the award: "When judging these awards, the IDEA panel is particularly concerned that the prize-winning products should meet the highest standards of performance, user-friendliness, safety and ergonomics.

For us, winning the Gold award goes to prove that our products belong up there with the very best in the world when judged against these rigorous design criteria."