Virtual reality's marketing applications

In the past few years, more and more companies have made initial efforts to use virtual reality and augmented reality efficiently in marketing, sometimes more and sometimes less successfully. If you take a closer look at the VR measures that have been implemented, it is easy to see that they are all similar in one respect: The marketing message should be conveyed through VR. However, there are some criteria how to distinguish and categorise them. It is precisely these distinguishing features that we are concerned with below. The most urgent characteristic is the communication environment, because depending on this, different challenges, planning processes and of course objectives arise.

Virtual Reality as a sales-support measure

VR at the point of sale (POS) can be directly integrated into customer conversations, for example to illustrate products, describe properties or present individual product variants. The goal of the information transfer is the sale, which is why this measure is very well suited for the advanced phase in the sales process. It is particularly effective for high-priced segments, such as mechanical engineering, plant engineering or factory planning, VR is particularly exciting. The VR viewer i4 VIRTUAL REVIEW offers planners, designers and engineers the possibility to view and walk through CAD models of any kind in virtual reality. With i4 MEETING, a solution for meetings in virtual 3D rooms is also available. The VR applications are also highly interesting for marketing and sales. Because no matter whether it is a presentation, a customer visit, a trade fair or an event, the corresponding plant or machine is always in the luggage in original size.

Virtual reality (VR) is particularly interesting when space is limited, as is always the case at trade fairs. The trade fair stand can be virtually expanded and made more interesting for visitors. In this way, the range of services can be highlighted and the positive attitude of potential customers towards the product is increased. Factual and emotional communication can be linked very easily with the help of VR.

What does the Augmented Reality marketing trend offer?

As described earlier, VR is about immersion in virtual worlds. Augmented reality or AR supplements the real environment with digital information and elements. Nowadays, this is usually done using a smartphone or tablet. The AR software augments the live image provided by the camera with digital content. Modern mobile devices do not need any special software, an AR-app, as i4 AUGMENTED REVIEW, is sufficient and the quality is impressive.

The trend is clear. More and more, new technologies like AR and VR are influencing marketing. The development of AR and VR has progressed rapidly in recent years. And with all the novelties come new experiences. These technologies offer a broad basis for making campaigns effective and rich in experience, which should later be reflected in the sales figures. And if corresponding standard solutions do not suffice, completely individual AR and VR solutions can undoubtedly be developed and implemented.

In this context, interested parties can seek advice directly from CAD Schroer to find out which app is best suited for their campaigns. The various i4 products mentioned in this article can already be used and can take many marketing measures to a whole new level. The development of customer-specific AR/VR apps is also possible in cooperation with CAD Schroer.

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