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Crane lifts Red Dot Award
24 April 2015
The Demag V-type crane has won the Red Dot Award: Product Design 2015 (machinery product category) for its innovative crane girder design.

The accolade follows the success of the patent pending V-type crane design at the prestigious iF Design Award at the beginning of February.
Andreas Hambrock, head of the Universal Cranes business line of Terex Material Handling, stated: "We are proud that the Demag V-type crane has now impressed two international judging panels. With its dynamic and translucent V-profile, our unique crane girder fulfils all the requirements of high class design.”
The crane design is characterised by its V-shaped structure, comprising vertical struts and tapered diaphragm joints, to create a honeycomb structure, using material only where it is needed. Its architecture is said to reduce the vibration frequency by 30%, lower the weight by an average of 17% and double the lifetime to more than 500,000 load changes. As a result, the V-type girder concept is said to offer significantly greater efficiency in load transport and higher handling rates.
In total, about 5000 products from 56 countries were submitted for the Red Dot Award: Product Design, in this its 60th year. As the winning product, the Demag V-type crane will be shown from 29 June to 26 July 2015 at a special exhibition in the Red Dot Design Museum in Essen, Germany, and will be part of the museum’s permanent exhibition in the following months.